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亚马逊超严Review政策下,卖家还可以这样获评

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来源:   shuaigewuyong 2019-3-27 16:15:22 [显示全部楼层] 回帖奖励 |倒序浏览 |阅读模式
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五星好评对于产品来说,可谓是重中之重,它既能让消费者在浏览页面的时候相信卖家的信誉和产品的质量,也能够让犹豫不决的潜在客户产生从重的心理,更重要的是它还能影响产品的排名。
但是,一般情况下,买家给予商品的留评率非常低,甚至有的卖家产品留评率低于1%的都有。因此,很多卖家就会尝试以购买留评的途径去快速大量地增加评论。
然而,自17年以来,亚马逊对刷评论的举动可谓是一波接一波,先是警告,然后大量删评、封号,控制力度是越发严格,等于是截断了广大卖家快速获评的重要途径。
违规获评不行,自然积累速度又太慢,可能还没等到这个产品赚钱,它的时代就过去了。这样思来想去,既要符合亚马逊要求同时要保证效果且性价比高的,便是亚马逊索评邮件和站外促销了。
索评邮件
索评邮件其实就是在用户进行下单购买之后的邮件跟踪,给用户提供附加价值的操作,包括给用户提供产品购买信息,客服服务支持,产品相关的使用说明,或者其他的相关信息能够帮助用户解决问题。
但要注意,卖家们不要给用户滥发无用的信息,亚马逊对所有的邮件都有进行监控,如果违反了规则,亚马逊可能会封掉你的邮件索评功能。
一般来说,三封的邮件索评是比较合适的策略。AMZFinder 每月有500封免费邮件,大家可以依照对应的模板按自己所需进行操作。
邮件一、确认购买
发送时间:购买后立即发送,或者在购买后1天内进行发送。
包含内容:表示感谢用户购买,同时给用户提供一些跟购买的产品相关的tips。
标题: Thanks for your order of the {{ Product Name }}
正文: Hello {{ Buyer First Name }},
Thanks again for ordering our {{ Product Name }}!
The available tracking information shows that your item is out for delivery today and you should be receiving it shortly. When you receive your item, please make sure to verify that it was not damaged in transit. If there is any reason that you wouldn’t rate this as a 5-star experience, please let us know. If everything looks fine, we would appreciate if you could take a few seconds to click the link below and rate this transaction. {{ Seller Feedback Link }}
We have spent a long time creating {{ Product Name }} and would love to know what you think of it.
Some things that may help you enjoy the product better: ADD TIPS
In the meantime, you can view your order’s progress here: {{ Order Link }}
We will follow up with you shortly to make sure that you are happy with your purchase, but in the meantime don’t hesitate to reach out to us if you need anything!
Sincerely,
Your name
邮件二、订单跟进
发送时间:在发货后的2-10天,最好能够确保用户已经收到产品再发。
包含内容:这封邮件主要是确定客户已经收到完整的货,并且没有遇到什么问题,这个步骤能够有效减少差评的出现,当然这些信息也可以结合在第一封邮件里面进行使用。
标题: Following Up on Your Recent Amazon Purchase
正文: Hi {{ Buyer First Name }},
Thank you again for your order of {{ Product Name }}. According to our records it was delivered about X days ago.
Please let us know right away if there is anything wrong with it so that we can correct it. And if you have any questions or concerns, we are here to help!
I also have one small favor to ask you, if everything has gone smoothly, I’d really appreciate it if you could take just a few seconds to leave feedback on your buying experience with us. It really affects our ability to sell and be successful and would be greatly appreciated.
You can provide seller feedback here: {{ Product Review Link Button }}
Sincerely,
Your name
邮件三、索评
发送时间:在发货后的10-15天。
包含内容:这是最后的一封邮件,主要目标是让客户留下评论,并保证他们喜欢这个产品。
标题: I hope you’re loving your {{ Product Name }}
正文: Hi {{ Buyer First Name }},
It’s been a few weeks since you received your {{ Product Name }}. I just wanted to see if you have any questions or concerns about {{Product Name}}. If you do, please do not hesitate to contact us. Furthermore, I hope you are truly loving our products and are happy with your purchase. As a small seller on Amazon, we are largely dependent on product reviews from wonderful customers such as yourself.
If our product has met or exceeded your expectations, please help us spread the word by leaving a review. You can do so here: {{ Product Review Link Button }}
Your unbiased honest feedback helps ensure we keep doing things right and encourages us to keep sharing helpful tips! Thanks again!
Sincerely,
Your name
站外促销
除了索评邮件外,大家还可以利用站外促销进行引流,不仅可以快速增加产品的销量,还能获得评论的累积。
但是,做站外促销也是有讲究的。一般情况下,大家常规的做法都是设置 Code,然后分享链接到社交平台,将流量导入产品 Listing 详情页面。
这个做法其实不太合理:
其一,这会导致大量无效的流量(只看却不购买)比例的增加,降低你的转化率。即便你从中获得了想要的评论,但要知道,亚马逊是非常看重转化率的,转化率降低,产品的排名也会波及。而且,现在貌似 Code 设置超过30% 以上,买家留的评不仅没什么权重,可能VP认证都没有,所以需要慎重。
其二,大量买家的涌入可能会造成疯狂下单的现象,导致库存被卖光,后续补货却跟不上,结果不但蒙受了销售损失,也会因为库存问题导致 Listing 排名下降。
不过也不用太担心,站外促销不一定非得用常规的Code,现在有些站外折扣网站不管多高的折扣留的评都有VP认证,而且权重还高,操作也简单。(来源: 跨境电商卖家邦)
以上内容属作者个人观点,不代表雨果网立场!本文经原作者授权转载,转载需经原作者授权同意。
有任何亚马逊问题,请关注微信号【cifnewspayoneer】

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